Dad sold dodgy fire sticks on Facebook and boasted ‘don’t go with amateurs’

A dad made a small fortune hawking dodgy firecrackers online to fund his gambling addiction.

Kevin O’Donnell, of Altcross Road, Croxteth, sold modified firesticks for the illegal transmission of subscription-based content between September 2020 and March 2023. He was caught after FACT, the anti-copyright theft federation, received information for the sale of equipment providing unauthorized access to premium sports, TV shows and movies belonging to Sky and BT.




On 3 May 2022, the organization began investigating a Facebook profile for “Kev O’James”, which advertised the sale of subscription packages of up to £85 on Amazon fire sticks, or remotely on smart devices. On the page it was written: “Don’t go with amateurs who have been selling for several months. Come with us, we have been selling for many years.”

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The Facebook account was linked to O’Donnell’s personal account and it was discovered that both accounts were operated by the same person.

FACT officers then instigated a test purchase from O’James’ account, paying £40 to a PayPal address for a 12-month subscription package. A buyout investigation confirmed the illegal streaming service allowed customers to access Sky and BT content.

In the six months between February and August 2022, FACT found that 574 transactions were made to the PayPal account, adding up to £136,000. A further inspection in July 2023 revealed that both Facebook accounts were still operating and still promoting the sale of suspicious fire sticks.

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